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Data and Marketing Analytics Fundamentals

Type
Graduate Studies and Professional Development
Institution
UBC
Professor / Instructor
Rochelle Grayson
Dates
October 13 - November 6, 2020

This course examines the tools, techniques, and strategies to analyze and manage data within an organization’s marketing and customer-related functions. It looks at the evolution, impact, and importance of data-driven decision-making in today’s organizations, as well as the changing role of marketers, customer service managers, and business / product leaders in how they use data to work with internal and external stakeholders.

This foundational course prepares participants for the next two required courses of the Associate Certificate in Data and Marketing Analytics program by introducing key terminology and concepts addressed in later more detailed courses of this program.

You are applying for a $500 scholarship towards a qualifying course at one of our post-secondary education partners: BCIT, Northeastern University, SFU or UBC. Applicants must be either Canadian Citizens, BC permanent residents or working towards obtaining one of these.

Please only apply for this scholarship once you have been enrolled or waitlisted in an applicable course. We will be confirming all student details with instructors.

Apply for Scholarship

To be eligible for this scholarship, you must be a woman (or identify as a woman), and currently live in BC, Canada. Do you meet both of these criteria?