Apply for Scholarship

Data Visualization and Storytelling

Type

Graduate Studies and Professional Development

Institution

UBC

Professor / Instructor

Rochelle Grayson

Dates

April 7 - May 1, 2021

Today’s organizations have the ability to collect data across a wide variety of channels and activities. However, communicating critical take-aways to stakeholders and creating actionable insights and decisions is becoming increasingly difficult in this sea of data. In this course, participants will learn how to communicate and sell marketing strategies, activities and results using a combination of visual thinking, storytelling, dashboards, and data visualizations. Using industry-standard tools, participants will identify the appropriate charts, graphs, and visual elements required for effective data visualization and communication across a diverse range of audiences.
This course is recommended as the final required course in the Associate Certificate in Data and Marketing Analytics program. Following this course, participants can choose between Marketing Intelligence & Performance Optimization, Mobile and Social Media Analytics, or Agile Marketing for their final course.

https://continuingstudies.sauder.ubc.ca/courses/data-visualization-storytelling…

COURSE CONTENT

Design thinking
Visual communications
Explore examples of how ML and AI can enhance your storytelling and visualization skills.
Storytelling fundamentals
Key components and elements for effective data visualizations
Types of data visualizations
Effective dashboard designs
Industry-standard data visualization tools and techniques

LEARNING OUTCOMES

Upon completion of the course, participants will be able to:
Explain the importance of visual communication and storytelling
Describe what data visualization is
Identify the appropriate charts, graphs, and visual elements required for data visualization
Visualize data to communicate marketing and organizational strategies and get stakeholder buy-in

You are applying for a $500 scholarship towards a qualifying course at one of our post-secondary education partners: BCIT, Northeastern University, SFU or UBC. Applicants must be either Canadian Citizens, BC permanent residents or working towards obtaining one of these.

Please only apply for this scholarship once you have been enrolled or waitlisted in an applicable course. We will be confirming all student details with instructors.

Apply for Scholarship

First Name

Last Name

Email Address

To be eligible for this scholarship, you must be a woman (or identify as a woman), and currently live in BC, Canada. Do you meet both of these criteria?

Yes

Student Number

Please share with us your experience working in AI, or your academic experience working towards a career in AI

Describe your current/previous role in your company and the next step your education in AI would take you to

What is your current GPA (please indicate if it is High School or Post-Secondary)

What is your overall Post-Secondary GPA?

Please tell us why you think it is important to enroll more women into AI?

Briefly Describe your financial need for this scholarship

Please share with us any community involvement you currently partake in (volunteering, work, gender/equality studies)

Please note that all information provided will be verified with your institution. Scholarships will only be given to those with a minimum of a passing grade for the course. Due to a limited amount of scholarships available, only successful applicants will be contacted.

Please note that all information provided will be verified with your postsecondary institution. Scholarships will only be given to those with a minimum of a passing grade for the course. Due to a limited amount of scholarships available, only successful applicants will be contacted.

I Understand

I hereby declare that all information and answers to questions are complete, true and correct to the best of my knowledge. I understand that any misrepresentation or falsification of any facts called for in the application may render this application invalid