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Marketing Intelligence & Performance Optimization

Type
Undergraduate Studies
Institution
UBC
Professor / Instructor
Timothy Goudie
Dates
May 26 to Jun 19

Marketing intelligence (MI) combines marketing and customer analytics, data mining, data visualization, data tools and infrastructure, and best practices to help organizations make better data-driven decisions. Using MI, powered by the modern use of AI and ML, organizations can optimize their marketing and customer performance by maintaining a competitive advantage and achieving organizational goals and objectives. Building on the data and marketing analytics concepts and frameworks from the first three courses, participants in this course will focus on continuous improvement opportunities to optimize marketing and customer initiatives. This will require looking at an organization’s entire data ecosystem – internally and externally.

You are applying for a $500 scholarship towards a qualifying course at one of our post-secondary education partners: BCIT, Northeastern University, SFU or UBC. Applicants must be either Canadian Citizens, BC permanent residents or working towards obtaining one of these.

Please only apply for this scholarship once you have been enrolled or waitlisted in an applicable course. We will be confirming all student details with instructors.

Apply for Scholarship

To be eligible for this scholarship, you must be a woman (or identify as a woman), and currently live in BC, Canada. Do you meet both of these criteria?