Apply for Scholarship
Marketing Intelligence & Performance Optimization
Marketing intelligence (MI) combines marketing and customer analytics, data mining, data visualization, data tools and infrastructure, and best practices to help organizations make better data-driven decisions. Using MI, powered by the modern use of AI and ML, organizations can optimize their marketing and customer performance by maintaining a competitive advantage and achieving organizational goals and objectives. Building on the data and marketing analytics concepts and frameworks from the first three courses, participants in this course will focus on continuous improvement opportunities to optimize marketing and customer initiatives. This will require looking at an organization’s entire data ecosystem – internally and externally.